FREELANCE (05-Current) 3

Welcome to My Site

PARTNER/CREATIVE DIRECTOR / ACCIDENT BARCELONA (04-05)

Bershka Summer 2010 Campaign

Planet Campaign for Atletico International

La Caixa Bank - Christmas brief

Fuenso/Hospes Group - Re-branding project

Double You, Barcelona - Nike online European projects

Plantage, Berlin - Creative Directing on VW Interactive project

Design projects - Various Corporate Identities

Wieden+Kennedy Shanghai - Nike Olympics and Nokia Global pitch

Fuenso/Hospes Group - New product launch

SEAT Leon - TV brief

Tiger Beer Asia - Interactive project

Chinese font software - Consultancy

SEAT Ibiza - Viral ad brief

Wieden+Kennedy Shanghai - Pitch

La Fianna Group - Corporate Identity




Created and directed spots - MTV/Motorola. E4 London




180 Amsterdam - Consultancy on Adidas Women Soccer Championship

Bates Germany - Pitch

Batey Ads Singapore - Mercedes Benz Campaign

Bates International Barcelona - SEAT International




SEAT International




Carlton United Brewery. Nintendo. Medibank Private. Ansett. DHL

Pitches Won - Nintendo. Medibank Private. National Express Group




Nokia Regional. Heineken. Hongkongbank. Taj Group Of Hotel.

Pitch Won - Nokia Regional




Nokia. Inchcape House (Rolls Royce, Jaguar, Bentley). B.A.T.

HongKongBank. Just Gold Jewellery.












FREELANCE (02-03)

GROUPHEAD / BATES EUROPE, BARCELONA (01–02)

ART DIRECTOR/GROUPHEAD ON NINTENDO / GEORGE PATTERSON BATES, AUSTRALIA (97–00)

ART DIRECTOR / BATES SINGAPORE (95-96)

ART/TYPE DIRECTOR / BATES HONGKONG (94-95)

TYPOGRAPHER / THE FOTOSETTER, SINGAPORE (92-93) 

Cannes - 1 Silver & 2 Finalists

CLIO - 2 Silvers & 2 Finalists

Type Director Club NY - 3 Bests

Typographers International Association NY - 1 Silver

Australian Award - 1 Silver, 1 Bronze & 4 Finalists

MADC - 3 Bests

MOBIUS - 1 Silver

Asian Advertising - 4 Golds, 4 Silvers, 1 Bronze & 6 Finalists

4As - 1 Gold, 1 Silver, 2 Bronzes & 10 finalists

Best of Bates 2000  - Best creative team of the network

Fonthaus USA - Licenser of Sin family font

E4 London’s favourite Idents 2004 - Top 20








QUALIFICATION : Visual Communication

  Major in Advertising & Design. Minor in Typography 


LANGUAGES     : English. Spanish. Mandarin. Cantonese


NATIONALITY   : Singaporean


BASED IN    : Barcelona, Spain

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